Business Messaging Apps

For the business communication with colleagues and teams, messaging apps are becoming more and more important. Of course businesses could use traditional instant messaging apps like Skype, ICQ, etc. or the newer versions of Whatsapp, Viber, Line and Co., but often a dedicated messaging app for business communication has advantages.

Desktop and Mobile Apps Offered

Most business messaging apps not only offer mobile apps for iPhone and Android, but a desktop client to enable easy access to your messages. This is generally great, but requires a good synchronization mechanism between the various clients and the server. Besides push notifications for new messages need to be delivered reliably.

Since some of the business messaging apps have their origin on the desktop, reliable push notifications and synchronization are often not certain. So if you select a provider, make sure to test these features beforehand.

Video Communication and File Sharing

Business messaging apps enables users to have 1-to-1 and group chats. Several apps also feature persistent chat rooms for individual projects, teams or entire departments. In order to serve more of your business communication needs, some of these messaging apps offer the ability to share files, and some even enable video meetings for small teams.

Strong Security and Privacy Required

Nearly all business messaging apps use an SSL encryption for the transmission of the messages, and promote the security of their services as being as safe as a bank. However, be aware that there still can be strong differences in the security and privacy features of the various providers. Depending on the level of security you need, you might want to ask yourself the following questions:

  1. Is only the transmission of the messages encrypted, or are the messages themselves encrypted as well?
  2. Are the messages stored encrypted on the server? And can the provider read the messages?
  3. Do user accounts and profiles get anonymized, so their privacy is fully protected? And if not, what user data gets stored?
  4. How regularly does the provider backup data, and on the other hand delete delivered messages from the server?
  5. Is the data stored in the USA (where it can be easily accessed by government agencies), in Europe (where data protection is much stronger) or elsewhere?
  6. From what country is the provider of the business messaging app, and what are the underlying data protection laws?

Relatively Young Market

Yet, there are not many dedicated and capable business messaging apps available. Several providers have started out with desktop and web apps and then extended into mobile (e.g. the business messaging services YammerHallHipChat and OneTeam). In addition, some new providers with a focus on mobile are about to launch: GoComm will focus on messaging for mobile workforces, and Teamwire will offer secure enterprise group messaging for instant, personal and private messaging with teams and colleagues.

Overall, it is still a relatively young market and it will be interesting to see, how business messaging apps will simplify and improve the communication as well as help to grow the productivity of a workplace.

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The Real Cost of Free Messaging Apps

Currently there are basically two types of messaging apps in the market: The first type has to be bought by the user for a license fee or a yearly subscription. The pricing is normally in the $1-2 range. The second type is free, and either comes with advertising or various in-app purchases to get the full functionality of the app.

Free messaging apps are users first choice

Needless to say, a user often goes for the free messaging apps. Especially if the feature set of the messaging app is competitive and compelling, only having to deal with ads seems pretty cheap initially. Besides many free messaging apps in the first 1-2 year after their launch don’t even show advertising to increase user growth. But make no mistake, sooner or later you will pay the price.

If you are lucky, a free messaging app later decides to monetize via an affordable subscription. If you are unlucky, you will get ads, which will finally end your privacy and data protection. To better target ads, providers of messaging apps need as much information as possible about their users. If you write a message to a friend, that you want to go shopping for some shoes, wouldn’t it be great to get some ads displayed about some shoe shops in your neighborhood? Well, probably you wouldn’t like it. However, for the messaging app provider these would be highly paid ads.

Advertising requires analysis of a user’s content and data 

The question will be, where to draw the line between privacy and data protection of the users on the one hand, and the monetization interests and required user information for targeting of ads on the other hand. In doubt many providers of free messaging apps will go for the higher monetization and against the user’s privacy. Which means: They will analyze your messaging content and often even hand it over to third parties.

That’s why I suggest, that as a user you should try to understand the revenue model, privacy and data protection of the messaging app you are going to use right from the start. Changing the messaging app and moving all your friends to another service later, is no fun at all and would incur a high additional cost.

Some messaging apps have a clear commitment to privacy and data protection

The good news is: There are some messaging apps that make a clear commitment to privacy, data protection and against advertising, and monetize via in-app purchases or with an affordable yearly subscription. Good examples are Whatsapp (SMS alternative) and Grouptime (great for group messaging and sharing).

As of today many things described here, are not yet visible for users of messaging apps. Nevertheless, this is the future, because all free messaging apps have to make a profit somehow. You can decide, if it happens at the cost of your privacy.

Best Content Sharing with Messaging Apps

The more popular messaging apps become, the more they become personal and private social networks (like Grouptime). Users privately share photos, moments, links, voice messages, locations, videos, calendar dates, etc. with family and close friends. That raises the question, which messaging apps are the best for content sharing. The capabilities of the various messaging apps actually strongly vary depending on the content type:

Exchanging and sharing photos

In addition to sending text messages, sharing photos is probably the most prominent uses case with messaging apps. Nowadays all popular messaging apps enable users to easily exchange single photos. The newer and better apps allow users to send multiple photos at once (Grouptime, Line, Kakao Talk).

Grouptime displays the photos in large and without bubbles in the chat, so users can view them nicely and directly without the need to open single photos. If several friends post their photos to a chat, this creates a great album of an event or a party, and it is great to easily exchange photos with friends.

Some apps enable users to add a caption (description) to a photo. Good examples are group messaging apps like Grouptime, Touch, Groupme.

Location sharing

Messaging apps are pretty good for private location sharing. You simply select your location, and send it to selected contacts or a group of friends. Since finding one’s location with the GPS or network stations is not very accurate (sometimes it is half a mile/kilometer away from the real position), some messaging apps offer a selection of locations around the position user. These messaging apps use location databases like Foursquare or Google Places to offer a wide selection of venues. With Whatsapp or Grouptime the user can simply choose the location where she is at (e.g. shop or restaurant), and send it – automatically including the address – to her friends. This is also great for giving directions.

Location sharing with Grouptime

Location sharing with Grouptime

Contact sharing

Not a very prominent use case, but for those of you, who regularly need to exchange contacts from your address book, check out ChatOn or Line.

Sharing moments

In general, messaging apps are not really made for sharing moments. The bubble style chats are mainly good for texting. There are some messaging apps, that have started walls or news feeds for sharing similar to Facebook. However, you always share publicly with everybody.

If you look for an app where you can privately share moments with selected people from your contacts, maybe Grouptime is something for you. Unlike other group messaging apps, Grouptime works with instant posts like a private social network. For sharing moments with private groups like family and close friends the app is pretty awesome.

Sending voice messages

Exchanging voice messages is mostly a standard feature of messaging apps in these days. Power users have turned to specialized apps like Voxer, which operate more like a walkie-talkie.

Calendar sharing

Currently there are only two messaging apps that enable users to share dates from their calendar: Grouptime and ChatOn. We prefer Grouptime, because the group messaging and sharing capabilities are better to exchange dates.

Link sharing

Nearly all messaging apps detect links in chats. However, most of them don’t offer any functionality around sharing links. If you want a preview of links or YouTube videos (like in social networks like Facebook), try Grouptime.

Group sharing of links with Grouptime

Group sharing of links with Grouptime

The future of content sharing

In the near future the content sharing with messaging apps will offer better functionality and more content types (documents, drawings, music, etc.). In addition, we will see better integration into 3rd party services. Some of these upcoming features have already become visible in very basic versions in a few messaging apps. Still, this is just the beginning of content sharing with messaging apps.

Private Messaging and Sharing Apps

In general people seem to become more and more privacy aware. While a couple of years ago social media and its related public sharing were a major trend, nowadays a kind of reverse trend has emerged. On the one hand people seem less comfortable with sharing everything with their hundreds of followers and friends on social networks like Facebook and Twitter, but complicated privacy settings make more private sharing a nuisance. And on the other hand people seem more worried what happens with their content and data, and how it might be used by these networks without their consent. Thus in order to stay in control of their privacy, people increasingly turn to messaging apps which can make it quite easy to privately share. There are some good examples of how messaging apps can help people to protect their privacy, and also some issues to be aware of.

“Self-destructing” Content

I guess an extreme example of privacy protection with a messaging app is Snapchat, which is mainly used for photo sharing. The sender determines how long a photo is visible for the recipient (the maximum viewing time is 10 seconds), and afterwards the photo is not viewable anymore. The app is a big hit among teens, who use the app for sometimes doubtful use cases, which are also referred to “sexting”. Having said that, while sharing “self-destructing” images seems to do a job, for sharing everything else (text messages, locations, links, etc.) the app is useless. Besides the user interface is very basic, and people who look for beautiful design will be rather turned off. Facebook already cloned Snapchat with the app “Poke”. However, Facebook is probably not the right choice when it comes to privacy. We generally expect that “self-destructing” content will become a feature of messaging apps and social networks. So for those of you who don’t need this right away, simply wait a couple of months and your messaging app of choice will probably include such a feature.

Private Sharing and Group Messaging

Most messaging apps (e.g. Whatsapp, Line, WeChat, ChatOn, FB Messenger) have group chats by now, which more and more people also use for private sharing with groups. Well, group chats are pretty useful for coordinating, but for private sharing they are far from perfect. First, the chats with the bubble style are not clearly laid out and can be confusing, especially when it comes to sharing content like photos, links and locations. And second, setting up and inviting people to a group is still too complicated and not really adequate for personal sharing. Our preferred solution for private group sharing is an app called Grouptime, which is a private social network that combines group messaging and classical social network sharing. With its beautiful and simple to use interface, the app makes it actually really easy to personally share all kinds of content with the people you choose. Besides grouptime allows you to share multiple photos at once, and displays large images of contents like locations, links and photos. Due to a recent blog post it seems that privacy protection is very important to Grouptime. So if your looking for an app to privately share with family and close friends, and haven’t tried Grouptime, check it out.

No Advertising

This is more a side note, but an important one: Messaging apps that include advertisements, normally need to analyze and mine user data for better targeting of ads. So if your privacy is important to you, make sure to choose a messaging app with a business model that does not rely on advertising.

European Provider

We would choose an European messaging app (e.g. Grouptime, Moped, Threema, Yuilop, MySMS, etc.), simply because Europe has by far the best law enforcement and civil rights when it comes to privacy and data protection. Especially the US-based services were not always the best examples when it came to security and privacy protection in recent years….not to mention the lack of privacy laws in the US.

Encrypted Communication

While for many users encryption is not a must-have feature (who wants to spy on me anyway?), nowadays it is often a standard practice among messaging apps to encrypt the communication (e.g. via https) as well as a users data. If this is a must-have feature for private sharing for you, simply check with your messaging app of choice. The required information is normally available directly on a providers website.

Recently Updated Messaging Apps

In the last weeks several instant messaging providers launched major updates of their apps. Most apps simply seem to copy other messaging apps or improve the more common features. Some messaging services seem to focus more on certain use cases and try to follow new trends.

Grouptime

Grouptime launched a major update of their iPhone version last week. This app is a good example of a differentiated use case. So if your are looking for a group messaging app where you can privately share with family or best friends with one click, Grouptime will probably the right solution for you. While you can use the app for 1:1 instant messaging, it is obvious that Grouptime concentrates on group messaging and group sharing. The redesigned message inbox of the new version of the app reminds me of a private Facebook feed, and thus their idea of a real-time private social network becomes evident.

The update includes new features, redesigns, performance improvements, iOS6 readiness, and many bug fixes. My impression is, that Grouptime has developed a beautiful, stable and well performing app.

Grouptime - Private Social Network

Group Messaging and Private Sharing with Grouptime

Kik Messenger

Kik introduced “Kik Cards” in their recent app updates. Kik Cards are optional features e.g. to share YouTube videos, find and share images and edit sketches. The advantage of this user interface design is that the app is kept simple. On the other hand some other messaging apps integrate these features simply as part of their attachments, so I am not sold on the idea of Kik Cards. It is probably their way to start monetizing third party services and applications being integrated into their service.

Kik Cards

Whatsapp

Especially in Europe Whatsapp has gotten a lot of bad press and negative feedback from customers, due to the lack of security of the service. For the last 12 months or so the leading instant messaging app has launched various updates to fix these security issues, but almost instantly security experts found new issues. No matter how important these security issues are for the average user of an instant messaging app. Still, it is kind ridiculous that the current market leader in the messaging space doesn’t manage to fix these things entirely.

Whatsapp optimized their iPhone app for iOS6 and included some minor bug fixes in the recent update. Their Android update focused on fixing security issues. Let’s see how many days it takes this time until someone finds a way to break into an account.

Others

Line, Kakao Talk and WeChat – the Whatsapp clones from Japan, South Korea and China repectively – all recently launched updates for their messaging apps. In addition to instant messaging, some of these apps offer VOIP calling, a social network feed like Facebook, integration of third party services and many more features. While all these messaging apps are very popular in Asia, the amount of features make them very cluttered and some users might find them confusing. Personally I am more a fan of messaging apps with a clean design, a clear use case and a simple user interface like Kik and Grouptime.

Why Instant Messaging Apps Are Replacing Classical Texting

With trillions of SMS messages sent every year, texting has been the standard way to exchange messages with friends and family on mobile phones for the last 20 years. However, currently “texting” as the messaging market leader is being disrupted and under strong attack by instant messaging apps. Many smartphone users are currently switching from classical text/SMS messages to newer instant messaging apps. The reasons for this replacement are pretty obvious:

Cheaper

Instant messaging apps use the data network of your smartphone to send messages cost-free via the internet. All you need is a data network for internet surfing, which most users have included already in their mobile network operator tariff or have available via public or private WiFi networks.

Thus sending messages with instant messaging apps is completely free of charge. For teenagers and young adults, who often send 100 messages per day, and previously had to pay $0,05-0,20 per message, this means huge savings.

Better

Instant messaging apps nowadays work the same way as texting (users receive a push notification on their smartphone for new messages), but offer users far more functionality.

While classical texting allows users to send simple text messages, exchanging photos is often not without difficulties. Instant messaging apps on the other hand allow users to easily exchange all kind of digital contents with friends: Photos, videos, links, locations and voice messages are pretty much the standard among some of the better services (e.g. Whatsapp, Kik Messenger, ChatOn, KakaoTalk, TextMe, MiTalk). Some even allow you to send dates from your calendar, simple drawings, locations from comprehensive data bases, multiple photos at once, etc.

Some instant messaging apps even have great group messaging capabilities. Users are able to easily set up group chats with family or friends. These can be used to plan and coordinate activities of groups or privately share digital content (e.g. Grouptime).

Besides instant messaging apps show users, if their messages were received and if recipients are online.

More innovative

Instant messaging apps innovate in very short cycles. The competition is hard, and thus service providers regularly improve their apps and launch new features. This is obviously a change from the texting world, where the lack of competition hardly forced the mobile network operators to innovate at all in 20 years time.

Facebook Messenger 2.0 for iPhone

Facebook just unveiled a major update for its Messenger for iOS. The Facebook Messenger version 2.0 makes it compatible with iOS6 and iPhone 5, and introduces a couple of new features.

The new version 2.0 of Facebook Messenger for iOS enables users to swipe left, to immediately see which friends are online and available for messaging. Friends can be made favorites to appear at the top of the friend list for quick access. Just like the web interface, you can see who in your thread has viewed your message and when she read it. I guess, some people will see this feature as an advantage while others will believe its an intrusion into their privacy.

The design of the chats has been changed to typical chat bubbles, making conversations look more like text message exchanges than email. Facebook Messenger also offers a list of emoticons that are compatible with Facebook Messenger for those who like reliving the good old instant messaging days.

Generally we like the simple and clean user interface of the new Facebook Messenger 2.0. Besides the app is pretty fast and works stable so far. However, this version moves the Facebook Messenger more into a good texting alternative and tries to position itself as a leading 1:1 instant messaging app (like Whatsapp, Kik Messenger and ChatOn), but makes it less good for group messaging and sharing (where we see dedicated apps like Grouptime in the lead).

You can download the new version for free from iTunes.