Blackberry Messenger for iOS and Android – Too Late To Market

The Blackberry Messenger (BBM) was originally the first big messaging app on smartphones. It came pre-installed on all Blackberry devices, and was a key sales proposition for business users as well as for many consumers. Basically 4-6 years ago the BBM had the success  that Whatsapp, Line, Kakao Talk and WeChat have nowadays. Some 60-80 million people once regularly used the BBM. A week ago the BBM for iPhone and Android was finally launched.

Basic Messaging App Requiring A Blackberry ID

Generally, it is a fairly basic messaging app and similar to the popular apps out there. One difference is that it doesn’t connect users by syncing the address book contacts. BBM mainly works with the Blackberry ID, and thus is probably mainly for users with Blackberry friends. Since the Blackberry platform is on the decline though, the demand will probably be limited.

BBM for iPhone

Digital Content Sharing And Design Need Improvement 

In addition to simple chats, users can set up group chats. The groups are pretty much standard, except that you also can create events. So they are a bit like Facebook Groups. As digital content you can send voice (push-to-talk) messaging and photos. However, so far there are no videos or stickers. Besides things like calendar or contact sharing which would be compelling to business users of the BBM are missing.

The user interface is pretty straight forward, but they could have reduced and simplified the number of tabs. As well from a design perspective,  there are definitely prettier messaging apps available.

The Messaging Market Is 2-3 Years Ahead

This iOS and Android version seems like a first launch effort and so far there is nothing groundbreaking. In comparison to the leading messaging apps the BBM looks a bit old. Apps like the new BBM were state-of-the-art in the market about 2-3 years ago. Now most apps move into better personalization, stronger self expression and advanced content sharing with games, music and much more to come. Overall, the launch of the BBM comes too late.

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Top 10 Questions To Select A Secure And Private Messaging App

Couple of weeks ago we came across important questions for selecting secure messaging apps for businesses. Many people have asked us, what consumers should take care of when selecting a private and secure messaging app? Ideally a provider of a messaging app should answer all the following questions with YES. Here we go:

1. Is the transmission of the messages and all communications between the app and the server protected with an SSL encryption?

2. Are the messages and content end-to-end encrypted? Meaning: Only the sender and the receiver of a message can read it (this is quite important)?

3. Are the messages stored in a completely encrypted form on the server?

4. Is the provider not able to read the messages on the server?

5. Does the provider completely anonymize user accounts, messaging logs and profiles, and thus fully protect the privacy of users?

6. Your address book data is only stored on your device, and not stored on the servers of the provider?

7. The messaging app provider has a strong privacy policy, and does not sell or trade user data?

8. Is there a regular backup of the data on the server?

9. Is all data stored on servers outside of the USA (where it cannot be easily accessed by US government agencies)?

10. Is the provider of the messaging app based outside of the USA (again: thus cannot be easily accessed by US government agencies)?

A lot of messaging apps claim to be completely safe and encrypted. However, there are huge differences between providers as you can tell by this questionnaire. Not a lot of apps can answer all questions with YES. You will have to judge by yourself, what questions and topics are most important for you, and thus select a private and secure messaging app for your needs.