How Messaging Apps Are Becoming The New Social Networks

While the media mainly discusses the strong growth and influence of social media, many people fail to realize a far bigger trend: The incredible growth of messaging apps, and how they are increasingly replacing traditional social networks.

Many messaging apps are strongly growing and have more than 100 millions users

Each mobile messaging app like WeChat, Line, Whatsapp, Kakao Talk and Viber has 100 million or even more users. Besides there are a lot of smaller and often more specialized players like Grouptime, Kik, Snapchat, etc. All of them not only seem to be strongly growing, but also rise at a much higher rate than the big social networks like Facebook, Twitter and Co.

The daily usage of messaging apps is among the highest of all mobile apps. Users open their messaging apps several times a day, and often send hundred messages or more. Compare that with social networks: They are still without doubt a place of regular visits, however, more for content browsing and entertainment (and killing boredom as some say). The intensive communication with close friends and family, something social networks were used for in the past, is handled increasingly by messaging apps. And if you believe the latest studies, the usage of social networks is clearly on the decline.

Group chats replace social networks for sharing with family and friends

While instant messaging apps have been primarily used for 1-to-1 conversations, some of them have started to offer simple group chat features. People quickly have found out that, in addition to straight forward communication and coordination, these group chats are great for quick photo sharing with family and friends. Especially because group chats are so easy to set up and completely private, they offer the right environment for private sharing without the complicated settings on social networks.

Some newer messaging apps like Grouptime now completely concentrate on group messaging and private sharing. You can share with one-click with personal groups like family and friends. The messaging inbox works with posts with nice, large photos like a social network, but in real-time like a messaging app. It is basically a real-time private social network.

Other apps like Line offer a status feed like on Facebook. Well, in this case there are no privacy controls, and it is not different than your well-known social network, so the benefit is quite limited. However, it shows how some messaging apps further enter the social networking realm.

Sharing of digital content with messaging apps gets better and better

Messaging apps don’t stop with group photo sharing. All content sharing features are widely improved: Users now can easily exchange whereabouts via location databases, videos, voice messages, calendar dates, website links and even YouTube videos. Furthermore, some apps allow you to share multiple content items and photos at once (Grouptime is a good example again).

In the future it is expected that even more content types can be shared, and also the integration in various third party apps and services will become common. In regard to innovative features, messaging apps have already taken the lead. Basically, all functions (including “liking”) of social networks and much more will be possible with the leading messaging apps.

Private sharing is strongly on the rise and far larger than public sharing

A recent study estimates that sharing via Facebook and Twitter is only the tip of the iceberg, and private sharing via instant messaging and email nowadays accounts for ca. 70% of all sharing. With the unstoppable rise of mobile messaging apps these figures will be outdated soon, and Facebook and Twitter will be further challenged. Even Mark Zuckerberg noted in a recent article, that sharing with smaller, private groups is the biggest trend Facebook is seeing.

How the social networking giants will react is unclear, but one thing is sure: Messaging apps will be the primary way to easily, privately and securely share with family and friends.

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Best Content Sharing with Messaging Apps

The more popular messaging apps become, the more they become personal and private social networks (like Grouptime). Users privately share photos, moments, links, voice messages, locations, videos, calendar dates, etc. with family and close friends. That raises the question, which messaging apps are the best for content sharing. The capabilities of the various messaging apps actually strongly vary depending on the content type:

Exchanging and sharing photos

In addition to sending text messages, sharing photos is probably the most prominent uses case with messaging apps. Nowadays all popular messaging apps enable users to easily exchange single photos. The newer and better apps allow users to send multiple photos at once (Grouptime, Line, Kakao Talk).

Grouptime displays the photos in large and without bubbles in the chat, so users can view them nicely and directly without the need to open single photos. If several friends post their photos to a chat, this creates a great album of an event or a party, and it is great to easily exchange photos with friends.

Some apps enable users to add a caption (description) to a photo. Good examples are group messaging apps like Grouptime, Touch, Groupme.

Location sharing

Messaging apps are pretty good for private location sharing. You simply select your location, and send it to selected contacts or a group of friends. Since finding one’s location with the GPS or network stations is not very accurate (sometimes it is half a mile/kilometer away from the real position), some messaging apps offer a selection of locations around the position user. These messaging apps use location databases like Foursquare or Google Places to offer a wide selection of venues. With Whatsapp or Grouptime the user can simply choose the location where she is at (e.g. shop or restaurant), and send it – automatically including the address – to her friends. This is also great for giving directions.

Location sharing with Grouptime

Location sharing with Grouptime

Contact sharing

Not a very prominent use case, but for those of you, who regularly need to exchange contacts from your address book, check out ChatOn or Line.

Sharing moments

In general, messaging apps are not really made for sharing moments. The bubble style chats are mainly good for texting. There are some messaging apps, that have started walls or news feeds for sharing similar to Facebook. However, you always share publicly with everybody.

If you look for an app where you can privately share moments with selected people from your contacts, maybe Grouptime is something for you. Unlike other group messaging apps, Grouptime works with instant posts like a private social network. For sharing moments with private groups like family and close friends the app is pretty awesome.

Sending voice messages

Exchanging voice messages is mostly a standard feature of messaging apps in these days. Power users have turned to specialized apps like Voxer, which operate more like a walkie-talkie.

Calendar sharing

Currently there are only two messaging apps that enable users to share dates from their calendar: Grouptime and ChatOn. We prefer Grouptime, because the group messaging and sharing capabilities are better to exchange dates.

Link sharing

Nearly all messaging apps detect links in chats. However, most of them don’t offer any functionality around sharing links. If you want a preview of links or YouTube videos (like in social networks like Facebook), try Grouptime.

Group sharing of links with Grouptime

Group sharing of links with Grouptime

The future of content sharing

In the near future the content sharing with messaging apps will offer better functionality and more content types (documents, drawings, music, etc.). In addition, we will see better integration into 3rd party services. Some of these upcoming features have already become visible in very basic versions in a few messaging apps. Still, this is just the beginning of content sharing with messaging apps.

Why Instant Messaging Apps Are Replacing Classical Texting

With trillions of SMS messages sent every year, texting has been the standard way to exchange messages with friends and family on mobile phones for the last 20 years. However, currently “texting” as the messaging market leader is being disrupted and under strong attack by instant messaging apps. Many smartphone users are currently switching from classical text/SMS messages to newer instant messaging apps. The reasons for this replacement are pretty obvious:

Cheaper

Instant messaging apps use the data network of your smartphone to send messages cost-free via the internet. All you need is a data network for internet surfing, which most users have included already in their mobile network operator tariff or have available via public or private WiFi networks.

Thus sending messages with instant messaging apps is completely free of charge. For teenagers and young adults, who often send 100 messages per day, and previously had to pay $0,05-0,20 per message, this means huge savings.

Better

Instant messaging apps nowadays work the same way as texting (users receive a push notification on their smartphone for new messages), but offer users far more functionality.

While classical texting allows users to send simple text messages, exchanging photos is often not without difficulties. Instant messaging apps on the other hand allow users to easily exchange all kind of digital contents with friends: Photos, videos, links, locations and voice messages are pretty much the standard among some of the better services (e.g. Whatsapp, Kik Messenger, ChatOn, KakaoTalk, TextMe, MiTalk). Some even allow you to send dates from your calendar, simple drawings, locations from comprehensive data bases, multiple photos at once, etc.

Some instant messaging apps even have great group messaging capabilities. Users are able to easily set up group chats with family or friends. These can be used to plan and coordinate activities of groups or privately share digital content (e.g. Grouptime).

Besides instant messaging apps show users, if their messages were received and if recipients are online.

More innovative

Instant messaging apps innovate in very short cycles. The competition is hard, and thus service providers regularly improve their apps and launch new features. This is obviously a change from the texting world, where the lack of competition hardly forced the mobile network operators to innovate at all in 20 years time.