Blackberry Messenger for iOS and Android – Too Late To Market

The Blackberry Messenger (BBM) was originally the first big messaging app on smartphones. It came pre-installed on all Blackberry devices, and was a key sales proposition for business users as well as for many consumers. Basically 4-6 years ago the BBM had the success  that Whatsapp, Line, Kakao Talk and WeChat have nowadays. Some 60-80 million people once regularly used the BBM. A week ago the BBM for iPhone and Android was finally launched.

Basic Messaging App Requiring A Blackberry ID

Generally, it is a fairly basic messaging app and similar to the popular apps out there. One difference is that it doesn’t connect users by syncing the address book contacts. BBM mainly works with the Blackberry ID, and thus is probably mainly for users with Blackberry friends. Since the Blackberry platform is on the decline though, the demand will probably be limited.

BBM for iPhone

Digital Content Sharing And Design Need Improvement 

In addition to simple chats, users can set up group chats. The groups are pretty much standard, except that you also can create events. So they are a bit like Facebook Groups. As digital content you can send voice (push-to-talk) messaging and photos. However, so far there are no videos or stickers. Besides things like calendar or contact sharing which would be compelling to business users of the BBM are missing.

The user interface is pretty straight forward, but they could have reduced and simplified the number of tabs. As well from a design perspective,  there are definitely prettier messaging apps available.

The Messaging Market Is 2-3 Years Ahead

This iOS and Android version seems like a first launch effort and so far there is nothing groundbreaking. In comparison to the leading messaging apps the BBM looks a bit old. Apps like the new BBM were state-of-the-art in the market about 2-3 years ago. Now most apps move into better personalization, stronger self expression and advanced content sharing with games, music and much more to come. Overall, the launch of the BBM comes too late.

Advertisements

New Messaging Apps and Current Trends

The first wave of messaging apps on smartphones had mainly one goal: To replace texting/SMS and offer better messaging at much lower cost. The instant messaging apps started with sending simple text messages, and then soon added the ability to exchange photos and other digital content, as well as nice features like delivered receipts. Nowadays, many messaging apps are far superior to texting/SMS, and several even offer group chats. To better understand, what the next wave of messaging apps will improve, it makes sense to have a closer look at current trends in the messaging space.

Stickers, Fun and Personal Messaging

Stickers have probably been the biggest trend among messaging apps for the last couple of months. In addition to the classical emoticons (emoji), stickers offer users an additional way to express themselves – referring to the questionable quote: “a sticker says more than a 1000 words”. Most major providers (e.g. Line, Viber, Kakao Talk, ChatON) have added stickers of all sorts: Comic figures, cartoons, art, popular brands, etc. These stickers are often available in packages, and in many cases they cost between $1 and $2. Stickers have become a substantial source of revenue for messaging apps – especially for the Asian providers, which generate millions of dollars with stickers.

Another way to make texting more fun and personal is the introduction of custom fonts. If a message can be sent in a custom font like a handwriting, marker, news or comic type, it enables the user to better express themselves and gives the message a personal note. Furthermore, with custom themes or backgrounds users can receive kind of a “mobile postcard”. The first messaging app that introduced custom fonts and themes for more personal messaging was Grouptime, but other providers seem to start to follow.

Single Purpose Messaging Apps

Snapchat was one of the first popular single purpose messaging apps. Snapchat allowed users to send photos only, and assured that they are deleted on the recipients device automatically. Recently, some other apps have tried to be successful with the single purpose approach as well: DingDong focuses on location sharing only and GIF Chat enables users to exchange animated GIFs only. The success of the single purpose messaging apps remains to be seen. If they offer differentiated functionality or a use case that cannot be easily replicated by the leading messaging apps, they have a chance to establish a niche for their product. However, e.g. a standard location sharing feature alone is probably not enough to make such a simple app attractive for a broader set of users.

GIF Chat

Better Group Messaging and Sharing

While group chats are a standard by now, the users are often not satisfied with standard group chat functionality anymore: For sharing of photos with friends, group chats are easy to set up, but are not visually nice and don’t provide quick feedback mechanisms. Even if group chats are easy to set up, if you regularly start group chats with the same people, there should be simpler ways to add recipients or save distribution lists. Or, if users start different topics within the same chat, the communication can get confusing. These are just some of many examples, where better group messaging functionality is required.

Thus, some providers are now offering sophisticated group messaging and sharing solutions for family and friends (e.g. Grouptime, Line Band).  Some of these apps really work like the combination of an instant messaging app and a private social network: There is real-time communication with push notifications, but the group messages are presented in a nice visual feed, even with the ability to like content. Once you have tried it, you will see how superior this is to traditional group chats.

Stronger Security and Privacy

Due to the latest PRISM and NSA affair, more and more users are worried about their privacy and demand stronger security features from messaging apps. As a result, several secure messaging apps have been announced (e.g. Hemlis, Whistle). However, since end-to-end security and complete privacy protection are complicated topics, it remains to be seen how secure and good these apps will be initially (UPDATE: At least Whistle seems not to be secure in its current version). In the meantime we expect the providers of established messaging services (at least the better ones) to improve their security and privacy features. From our point of view, security and strong data protection should be a standard for messaging apps, and not a feature.

Gaming and Public Chat Forums

Especially the Asian messaging providers have started to introduce games, third party services and public chat forums in their apps. This is basically the Facebook strategy: Building a platform for all apps and services, and trying to offer the user everything in one app. Users, who love games and public interest forums, will find a benefit from this approach. Still, for many users these apps will become to complex and cluttered with features, and they will prefer the more simple, focussed and let’s say traditional messaging apps.

Business Messaging Apps

For the business communication with colleagues and teams, messaging apps are becoming more and more important. Of course businesses could use traditional instant messaging apps like Skype, ICQ, etc. or the newer versions of Whatsapp, Viber, Line and Co., but often a dedicated messaging app for business communication has advantages.

Desktop and Mobile Apps Offered

Most business messaging apps not only offer mobile apps for iPhone and Android, but a desktop client to enable easy access to your messages. This is generally great, but requires a good synchronization mechanism between the various clients and the server. Besides push notifications for new messages need to be delivered reliably.

Since some of the business messaging apps have their origin on the desktop, reliable push notifications and synchronization are often not certain. So if you select a provider, make sure to test these features beforehand.

Video Communication and File Sharing

Business messaging apps enables users to have 1-to-1 and group chats. Several apps also feature persistent chat rooms for individual projects, teams or entire departments. In order to serve more of your business communication needs, some of these messaging apps offer the ability to share files, and some even enable video meetings for small teams.

Strong Security and Privacy Required

Nearly all business messaging apps use an SSL encryption for the transmission of the messages, and promote the security of their services as being as safe as a bank. However, be aware that there still can be strong differences in the security and privacy features of the various providers. Depending on the level of security you need, you might want to ask yourself the following questions:

  1. Is only the transmission of the messages encrypted, or are the messages themselves encrypted as well?
  2. Are the messages stored encrypted on the server? And can the provider read the messages?
  3. Do user accounts and profiles get anonymized, so their privacy is fully protected? And if not, what user data gets stored?
  4. How regularly does the provider backup data, and on the other hand delete delivered messages from the server?
  5. Is the data stored in the USA (where it can be easily accessed by government agencies), in Europe (where data protection is much stronger) or elsewhere?
  6. From what country is the provider of the business messaging app, and what are the underlying data protection laws?

Relatively Young Market

Yet, there are not many dedicated and capable business messaging apps available. Several providers have started out with desktop and web apps and then extended into mobile (e.g. the business messaging services YammerHallHipChat and OneTeam). In addition, some new providers with a focus on mobile are about to launch: GoComm will focus on messaging for mobile workforces, and Teamwire will offer secure enterprise group messaging for instant, personal and private messaging with teams and colleagues.

Overall, it is still a relatively young market and it will be interesting to see, how business messaging apps will simplify and improve the communication as well as help to grow the productivity of a workplace.

The Messaging App Clones of Mobile Network Operators

The billions of dollars of revenues of mobile network operators from SMS have been strongly declining in the last 2-3 years. Especially in European and Asian countries where flat rates for texting are less common, users have quickly adopted over-the-top (OTT) messaging apps to avoid costs. As of today far more messages are sent with Whatsapp, Line, Kakao Talk, Viber, etc. than by traditional texting/SMS of mobile network operators.

Clones of leading messaging apps

Trying to counteract this trend many mobile network operators have launched their own messaging apps in recent months. Telefonica launched TuMe, Vodafone and Deutsche Telekom started to offer Joyn, and this week Swisscom followed with iO. There are several more examples like these. All of these messaging apps have one thing in common: They are more or less clones of the leading messaging apps.

These clones should basically replace your standard messaging app on your mobile device and offer some additional features. With the mobile network operator apps you can send text messages and exchange single photos. Some of them feature location attachments and voice messages as well as simple group chats. VOIP calls and video chats are also available on some of these apps.

Currently minor performance and no new features

From a user interface and design perspective TuMe and iO look solid, while Joyn shows a very basic and text-centric design. From a performance perspective most of them are still buggy and not the fastest messaging apps. However, the apps are still pretty new and over time this will hopefully change.

TuMe App

Joyn App

Initially free of charge with additional features coming at cost

The apps are a free download. The usage of messaging features should be free of charge, but this could depend on your tariff and on the mobile network operator (so if you decide to use one of the apps, make sure you check). VOIP and video chat features should be expected to come at a cost sooner or later.

Overall, the messaging apps of mobile network operators offer nothing new or special. With the current performance and features of these apps, there are no reasons for users to switch. Further, the innovation in the instant messaging space is still expected from the market leaders. And the clones will only follow the herd.

Google Hangouts – Another Standard Messaging App

Google recently launched Hangouts for iOS and Android as a replacement for Google Talk and several other messaging projects. To keep it short: Except for the group video chat feature, the app is more or less like every other mainstream messaging app.

Google Hangouts App

Standard messaging app with simple and clean interface

Hangouts has a simple and clean interface. If you know how to use your texting app or are familar with Whatsapp, Line, Skype, etc., the UI will be straightforward for you. The new Hangout screen with the large photos of your favorite contacts is nice.

In addition to text, so far users can only exchange photos. However, it is quite likely that other digital contents like locations, voice messages, video, contacts, etc. will be available in the future (if Hangouts wants to gain a minimal market share only, they will need these features…most of their major competitors have them).

Group chats with video feature

Like most messaging apps nowadays Hangouts offers group chats. However, unlike other messaging apps Hangouts also features video group chats where you can chat with up to 10 friends.

The current versions for iPhone and Android have several bugs and performance issues (e.g. video chat crashes the app, and also the audio seems delayed quite often). Overall, except for the video chat maybe, we don’t see a need to use Hangouts. There are too many other similar, but currently better performing messaging apps out there.

Why Instant Messaging Apps Are Replacing Classical Texting

With trillions of SMS messages sent every year, texting has been the standard way to exchange messages with friends and family on mobile phones for the last 20 years. However, currently “texting” as the messaging market leader is being disrupted and under strong attack by instant messaging apps. Many smartphone users are currently switching from classical text/SMS messages to newer instant messaging apps. The reasons for this replacement are pretty obvious:

Cheaper

Instant messaging apps use the data network of your smartphone to send messages cost-free via the internet. All you need is a data network for internet surfing, which most users have included already in their mobile network operator tariff or have available via public or private WiFi networks.

Thus sending messages with instant messaging apps is completely free of charge. For teenagers and young adults, who often send 100 messages per day, and previously had to pay $0,05-0,20 per message, this means huge savings.

Better

Instant messaging apps nowadays work the same way as texting (users receive a push notification on their smartphone for new messages), but offer users far more functionality.

While classical texting allows users to send simple text messages, exchanging photos is often not without difficulties. Instant messaging apps on the other hand allow users to easily exchange all kind of digital contents with friends: Photos, videos, links, locations and voice messages are pretty much the standard among some of the better services (e.g. Whatsapp, Kik Messenger, ChatOn, KakaoTalk, TextMe, MiTalk). Some even allow you to send dates from your calendar, simple drawings, locations from comprehensive data bases, multiple photos at once, etc.

Some instant messaging apps even have great group messaging capabilities. Users are able to easily set up group chats with family or friends. These can be used to plan and coordinate activities of groups or privately share digital content (e.g. Grouptime).

Besides instant messaging apps show users, if their messages were received and if recipients are online.

More innovative

Instant messaging apps innovate in very short cycles. The competition is hard, and thus service providers regularly improve their apps and launch new features. This is obviously a change from the texting world, where the lack of competition hardly forced the mobile network operators to innovate at all in 20 years time.