New Messaging Apps and Current Trends

The first wave of messaging apps on smartphones had mainly one goal: To replace texting/SMS and offer better messaging at much lower cost. The instant messaging apps started with sending simple text messages, and then soon added the ability to exchange photos and other digital content, as well as nice features like delivered receipts. Nowadays, many messaging apps are far superior to texting/SMS, and several even offer group chats. To better understand, what the next wave of messaging apps will improve, it makes sense to have a closer look at current trends in the messaging space.

Stickers, Fun and Personal Messaging

Stickers have probably been the biggest trend among messaging apps for the last couple of months. In addition to the classical emoticons (emoji), stickers offer users an additional way to express themselves – referring to the questionable quote: “a sticker says more than a 1000 words”. Most major providers (e.g. Line, Viber, Kakao Talk, ChatON) have added stickers of all sorts: Comic figures, cartoons, art, popular brands, etc. These stickers are often available in packages, and in many cases they cost between $1 and $2. Stickers have become a substantial source of revenue for messaging apps – especially for the Asian providers, which generate millions of dollars with stickers.

Another way to make texting more fun and personal is the introduction of custom fonts. If a message can be sent in a custom font like a handwriting, marker, news or comic type, it enables the user to better express themselves and gives the message a personal note. Furthermore, with custom themes or backgrounds users can receive kind of a “mobile postcard”. The first messaging app that introduced custom fonts and themes for more personal messaging was Grouptime, but other providers seem to start to follow.

Single Purpose Messaging Apps

Snapchat was one of the first popular single purpose messaging apps. Snapchat allowed users to send photos only, and assured that they are deleted on the recipients device automatically. Recently, some other apps have tried to be successful with the single purpose approach as well: DingDong focuses on location sharing only and GIF Chat enables users to exchange animated GIFs only. The success of the single purpose messaging apps remains to be seen. If they offer differentiated functionality or a use case that cannot be easily replicated by the leading messaging apps, they have a chance to establish a niche for their product. However, e.g. a standard location sharing feature alone is probably not enough to make such a simple app attractive for a broader set of users.

GIF Chat

Better Group Messaging and Sharing

While group chats are a standard by now, the users are often not satisfied with standard group chat functionality anymore: For sharing of photos with friends, group chats are easy to set up, but are not visually nice and don’t provide quick feedback mechanisms. Even if group chats are easy to set up, if you regularly start group chats with the same people, there should be simpler ways to add recipients or save distribution lists. Or, if users start different topics within the same chat, the communication can get confusing. These are just some of many examples, where better group messaging functionality is required.

Thus, some providers are now offering sophisticated group messaging and sharing solutions for family and friends (e.g. Grouptime, Line Band).  Some of these apps really work like the combination of an instant messaging app and a private social network: There is real-time communication with push notifications, but the group messages are presented in a nice visual feed, even with the ability to like content. Once you have tried it, you will see how superior this is to traditional group chats.

Stronger Security and Privacy

Due to the latest PRISM and NSA affair, more and more users are worried about their privacy and demand stronger security features from messaging apps. As a result, several secure messaging apps have been announced (e.g. Hemlis, Whistle). However, since end-to-end security and complete privacy protection are complicated topics, it remains to be seen how secure and good these apps will be initially (UPDATE: At least Whistle seems not to be secure in its current version). In the meantime we expect the providers of established messaging services (at least the better ones) to improve their security and privacy features. From our point of view, security and strong data protection should be a standard for messaging apps, and not a feature.

Gaming and Public Chat Forums

Especially the Asian messaging providers have started to introduce games, third party services and public chat forums in their apps. This is basically the Facebook strategy: Building a platform for all apps and services, and trying to offer the user everything in one app. Users, who love games and public interest forums, will find a benefit from this approach. Still, for many users these apps will become to complex and cluttered with features, and they will prefer the more simple, focussed and let’s say traditional messaging apps.

Best Content Sharing with Messaging Apps

The more popular messaging apps become, the more they become personal and private social networks (like Grouptime). Users privately share photos, moments, links, voice messages, locations, videos, calendar dates, etc. with family and close friends. That raises the question, which messaging apps are the best for content sharing. The capabilities of the various messaging apps actually strongly vary depending on the content type:

Exchanging and sharing photos

In addition to sending text messages, sharing photos is probably the most prominent uses case with messaging apps. Nowadays all popular messaging apps enable users to easily exchange single photos. The newer and better apps allow users to send multiple photos at once (Grouptime, Line, Kakao Talk).

Grouptime displays the photos in large and without bubbles in the chat, so users can view them nicely and directly without the need to open single photos. If several friends post their photos to a chat, this creates a great album of an event or a party, and it is great to easily exchange photos with friends.

Some apps enable users to add a caption (description) to a photo. Good examples are group messaging apps like Grouptime, Touch, Groupme.

Location sharing

Messaging apps are pretty good for private location sharing. You simply select your location, and send it to selected contacts or a group of friends. Since finding one’s location with the GPS or network stations is not very accurate (sometimes it is half a mile/kilometer away from the real position), some messaging apps offer a selection of locations around the position user. These messaging apps use location databases like Foursquare or Google Places to offer a wide selection of venues. With Whatsapp or Grouptime the user can simply choose the location where she is at (e.g. shop or restaurant), and send it – automatically including the address – to her friends. This is also great for giving directions.

Location sharing with Grouptime

Location sharing with Grouptime

Contact sharing

Not a very prominent use case, but for those of you, who regularly need to exchange contacts from your address book, check out ChatOn or Line.

Sharing moments

In general, messaging apps are not really made for sharing moments. The bubble style chats are mainly good for texting. There are some messaging apps, that have started walls or news feeds for sharing similar to Facebook. However, you always share publicly with everybody.

If you look for an app where you can privately share moments with selected people from your contacts, maybe Grouptime is something for you. Unlike other group messaging apps, Grouptime works with instant posts like a private social network. For sharing moments with private groups like family and close friends the app is pretty awesome.

Sending voice messages

Exchanging voice messages is mostly a standard feature of messaging apps in these days. Power users have turned to specialized apps like Voxer, which operate more like a walkie-talkie.

Calendar sharing

Currently there are only two messaging apps that enable users to share dates from their calendar: Grouptime and ChatOn. We prefer Grouptime, because the group messaging and sharing capabilities are better to exchange dates.

Link sharing

Nearly all messaging apps detect links in chats. However, most of them don’t offer any functionality around sharing links. If you want a preview of links or YouTube videos (like in social networks like Facebook), try Grouptime.

Group sharing of links with Grouptime

Group sharing of links with Grouptime

The future of content sharing

In the near future the content sharing with messaging apps will offer better functionality and more content types (documents, drawings, music, etc.). In addition, we will see better integration into 3rd party services. Some of these upcoming features have already become visible in very basic versions in a few messaging apps. Still, this is just the beginning of content sharing with messaging apps.