Tag Archives: new messaging apps

Blackberry Messenger for iOS and Android – Too Late To Market

The Blackberry Messenger (BBM) was originally the first big messaging app on smartphones. It came pre-installed on all Blackberry devices, and was a key sales proposition for business users as well as for many consumers. Basically 4-6 years ago the BBM had the success  that Whatsapp, Line, Kakao Talk and WeChat have nowadays. Some 60-80 million people once regularly used the BBM. A week ago the BBM for iPhone and Android was finally launched.

Basic Messaging App Requiring A Blackberry ID

Generally, it is a fairly basic messaging app and similar to the popular apps out there. One difference is that it doesn’t connect users by syncing the address book contacts. BBM mainly works with the Blackberry ID, and thus is probably mainly for users with Blackberry friends. Since the Blackberry platform is on the decline though, the demand will probably be limited.

BBM for iPhone

Digital Content Sharing And Design Need Improvement 

In addition to simple chats, users can set up group chats. The groups are pretty much standard, except that you also can create events. So they are a bit like Facebook Groups. As digital content you can send voice (push-to-talk) messaging and photos. However, so far there are no videos or stickers. Besides things like calendar or contact sharing which would be compelling to business users of the BBM are missing.

The user interface is pretty straight forward, but they could have reduced and simplified the number of tabs. As well from a design perspective,  there are definitely prettier messaging apps available.

The Messaging Market Is 2-3 Years Ahead

This iOS and Android version seems like a first launch effort and so far there is nothing groundbreaking. In comparison to the leading messaging apps the BBM looks a bit old. Apps like the new BBM were state-of-the-art in the market about 2-3 years ago. Now most apps move into better personalization, stronger self expression and advanced content sharing with games, music and much more to come. Overall, the launch of the BBM comes too late.

New Messaging Apps and Current Trends

The first wave of messaging apps on smartphones had mainly one goal: To replace texting/SMS and offer better messaging at much lower cost. The instant messaging apps started with sending simple text messages, and then soon added the ability to exchange photos and other digital content, as well as nice features like delivered receipts. Nowadays, many messaging apps are far superior to texting/SMS, and several even offer group chats. To better understand, what the next wave of messaging apps will improve, it makes sense to have a closer look at current trends in the messaging space.

Stickers, Fun and Personal Messaging

Stickers have probably been the biggest trend among messaging apps for the last couple of months. In addition to the classical emoticons (emoji), stickers offer users an additional way to express themselves – referring to the questionable quote: “a sticker says more than a 1000 words”. Most major providers (e.g. Line, Viber, Kakao Talk, ChatON) have added stickers of all sorts: Comic figures, cartoons, art, popular brands, etc. These stickers are often available in packages, and in many cases they cost between $1 and $2. Stickers have become a substantial source of revenue for messaging apps – especially for the Asian providers, which generate millions of dollars with stickers.

Another way to make texting more fun and personal is the introduction of custom fonts. If a message can be sent in a custom font like a handwriting, marker, news or comic type, it enables the user to better express themselves and gives the message a personal note. Furthermore, with custom themes or backgrounds users can receive kind of a “mobile postcard”. The first messaging app that introduced custom fonts and themes for more personal messaging was Grouptime, but other providers seem to start to follow.

Single Purpose Messaging Apps

Snapchat was one of the first popular single purpose messaging apps. Snapchat allowed users to send photos only, and assured that they are deleted on the recipients device automatically. Recently, some other apps have tried to be successful with the single purpose approach as well: DingDong focuses on location sharing only and GIF Chat enables users to exchange animated GIFs only. The success of the single purpose messaging apps remains to be seen. If they offer differentiated functionality or a use case that cannot be easily replicated by the leading messaging apps, they have a chance to establish a niche for their product. However, e.g. a standard location sharing feature alone is probably not enough to make such a simple app attractive for a broader set of users.

GIF Chat

Better Group Messaging and Sharing

While group chats are a standard by now, the users are often not satisfied with standard group chat functionality anymore: For sharing of photos with friends, group chats are easy to set up, but are not visually nice and don’t provide quick feedback mechanisms. Even if group chats are easy to set up, if you regularly start group chats with the same people, there should be simpler ways to add recipients or save distribution lists. Or, if users start different topics within the same chat, the communication can get confusing. These are just some of many examples, where better group messaging functionality is required.

Thus, some providers are now offering sophisticated group messaging and sharing solutions for family and friends (e.g. Grouptime, Line Band).  Some of these apps really work like the combination of an instant messaging app and a private social network: There is real-time communication with push notifications, but the group messages are presented in a nice visual feed, even with the ability to like content. Once you have tried it, you will see how superior this is to traditional group chats.

Stronger Security and Privacy

Due to the latest PRISM and NSA affair, more and more users are worried about their privacy and demand stronger security features from messaging apps. As a result, several secure messaging apps have been announced (e.g. Hemlis, Whistle). However, since end-to-end security and complete privacy protection are complicated topics, it remains to be seen how secure and good these apps will be initially (UPDATE: At least Whistle seems not to be secure in its current version). In the meantime we expect the providers of established messaging services (at least the better ones) to improve their security and privacy features. From our point of view, security and strong data protection should be a standard for messaging apps, and not a feature.

Gaming and Public Chat Forums

Especially the Asian messaging providers have started to introduce games, third party services and public chat forums in their apps. This is basically the Facebook strategy: Building a platform for all apps and services, and trying to offer the user everything in one app. Users, who love games and public interest forums, will find a benefit from this approach. Still, for many users these apps will become to complex and cluttered with features, and they will prefer the more simple, focussed and let’s say traditional messaging apps.

The Messaging App Clones of Mobile Network Operators

The billions of dollars of revenues of mobile network operators from SMS have been strongly declining in the last 2-3 years. Especially in European and Asian countries where flat rates for texting are less common, users have quickly adopted over-the-top (OTT) messaging apps to avoid costs. As of today far more messages are sent with Whatsapp, Line, Kakao Talk, Viber, etc. than by traditional texting/SMS of mobile network operators.

Clones of leading messaging apps

Trying to counteract this trend many mobile network operators have launched their own messaging apps in recent months. Telefonica launched TuMe, Vodafone and Deutsche Telekom started to offer Joyn, and this week Swisscom followed with iO. There are several more examples like these. All of these messaging apps have one thing in common: They are more or less clones of the leading messaging apps.

These clones should basically replace your standard messaging app on your mobile device and offer some additional features. With the mobile network operator apps you can send text messages and exchange single photos. Some of them feature location attachments and voice messages as well as simple group chats. VOIP calls and video chats are also available on some of these apps.

Currently minor performance and no new features

From a user interface and design perspective TuMe and iO look solid, while Joyn shows a very basic and text-centric design. From a performance perspective most of them are still buggy and not the fastest messaging apps. However, the apps are still pretty new and over time this will hopefully change.

TuMe App

Joyn App

Initially free of charge with additional features coming at cost

The apps are a free download. The usage of messaging features should be free of charge, but this could depend on your tariff and on the mobile network operator (so if you decide to use one of the apps, make sure you check). VOIP and video chat features should be expected to come at a cost sooner or later.

Overall, the messaging apps of mobile network operators offer nothing new or special. With the current performance and features of these apps, there are no reasons for users to switch. Further, the innovation in the instant messaging space is still expected from the market leaders. And the clones will only follow the herd.

Google Hangouts – Another Standard Messaging App

Google recently launched Hangouts for iOS and Android as a replacement for Google Talk and several other messaging projects. To keep it short: Except for the group video chat feature, the app is more or less like every other mainstream messaging app.

Google Hangouts App

Standard messaging app with simple and clean interface

Hangouts has a simple and clean interface. If you know how to use your texting app or are familar with Whatsapp, Line, Skype, etc., the UI will be straightforward for you. The new Hangout screen with the large photos of your favorite contacts is nice.

In addition to text, so far users can only exchange photos. However, it is quite likely that other digital contents like locations, voice messages, video, contacts, etc. will be available in the future (if Hangouts wants to gain a minimal market share only, they will need these features…most of their major competitors have them).

Group chats with video feature

Like most messaging apps nowadays Hangouts offers group chats. However, unlike other messaging apps Hangouts also features video group chats where you can chat with up to 10 friends.

The current versions for iPhone and Android have several bugs and performance issues (e.g. video chat crashes the app, and also the audio seems delayed quite often). Overall, except for the video chat maybe, we don’t see a need to use Hangouts. There are too many other similar, but currently better performing messaging apps out there.

Facebook Home offers persistent messaging with Chat Heads

Last weeks messaging news was definitely the announcement of Facebook Home with its Chat Heads feature. It allows you to instant message with friends, regardless of what app you are already in on your Android phone at any point.

Avatars for quick access to chats

So if you are e.g. browsing the web or playing a game, and are receiving a message from a friend, an avatar will appear on the screen with your friend’s Facebook profile picture. By tapping on it, a messaging window will open, that allows users to chat like in other standard texting or messaging apps.

Facebook Home with Chat Heads Messaging

Facebook Home with Chat Heads Messaging

The advantage from Facebook’s point of view is that you don’t have to switch between apps, and go back to what you have been doing before immediately. So for ongoing conversations this messaging feature provides fast access. The downside of the messaging feature of Facebook Home is, that some users will perceive it as quite intrusive, and won’t let them focus on what they are currently doing.

Privacy and data protection at risk

Besides, with installing “Home” on your Android device you will provide Facebook with even more information for targeting its ads. Facebook will probably not hesitate to collect any information they might redeem necessary for the growth of their business. For users worried about privacy and data protection, Chat Heads is probably not the right messaging app.

Looking at the notification systems of iPhone and Android, which already work quite similar on many devices, we expect standard features and messaging apps like Chat Heads pre-installed by the device makers (e.g. Apple, Samsung, etc.).

Private Messaging and Sharing Apps

In general people seem to become more and more privacy aware. While a couple of years ago social media and its related public sharing were a major trend, nowadays a kind of reverse trend has emerged. On the one hand people seem less comfortable with sharing everything with their hundreds of followers and friends on social networks like Facebook and Twitter, but complicated privacy settings make more private sharing a nuisance. And on the other hand people seem more worried what happens with their content and data, and how it might be used by these networks without their consent. Thus in order to stay in control of their privacy, people increasingly turn to messaging apps which can make it quite easy to privately share. There are some good examples of how messaging apps can help people to protect their privacy, and also some issues to be aware of.

“Self-destructing” Content

I guess an extreme example of privacy protection with a messaging app is Snapchat, which is mainly used for photo sharing. The sender determines how long a photo is visible for the recipient (the maximum viewing time is 10 seconds), and afterwards the photo is not viewable anymore. The app is a big hit among teens, who use the app for sometimes doubtful use cases, which are also referred to “sexting”. Having said that, while sharing “self-destructing” images seems to do a job, for sharing everything else (text messages, locations, links, etc.) the app is useless. Besides the user interface is very basic, and people who look for beautiful design will be rather turned off. Facebook already cloned Snapchat with the app “Poke”. However, Facebook is probably not the right choice when it comes to privacy. We generally expect that “self-destructing” content will become a feature of messaging apps and social networks. So for those of you who don’t need this right away, simply wait a couple of months and your messaging app of choice will probably include such a feature.

Private Sharing and Group Messaging

Most messaging apps (e.g. Whatsapp, Line, WeChat, ChatOn, FB Messenger) have group chats by now, which more and more people also use for private sharing with groups. Well, group chats are pretty useful for coordinating, but for private sharing they are far from perfect. First, the chats with the bubble style are not clearly laid out and can be confusing, especially when it comes to sharing content like photos, links and locations. And second, setting up and inviting people to a group is still too complicated and not really adequate for personal sharing. Our preferred solution for private group sharing is an app called Grouptime, which is a private social network that combines group messaging and classical social network sharing. With its beautiful and simple to use interface, the app makes it actually really easy to personally share all kinds of content with the people you choose. Besides grouptime allows you to share multiple photos at once, and displays large images of contents like locations, links and photos. Due to a recent blog post it seems that privacy protection is very important to Grouptime. So if your looking for an app to privately share with family and close friends, and haven’t tried Grouptime, check it out.

No Advertising

This is more a side note, but an important one: Messaging apps that include advertisements, normally need to analyze and mine user data for better targeting of ads. So if your privacy is important to you, make sure to choose a messaging app with a business model that does not rely on advertising.

European Provider

We would choose an European messaging app (e.g. Grouptime, Moped, Threema, Yuilop, MySMS, etc.), simply because Europe has by far the best law enforcement and civil rights when it comes to privacy and data protection. Especially the US-based services were not always the best examples when it came to security and privacy protection in recent years….not to mention the lack of privacy laws in the US.

Encrypted Communication

While for many users encryption is not a must-have feature (who wants to spy on me anyway?), nowadays it is often a standard practice among messaging apps to encrypt the communication (e.g. via https) as well as a users data. If this is a must-have feature for private sharing for you, simply check with your messaging app of choice. The required information is normally available directly on a providers website.

Facebook Messenger 2.0 for iPhone

Facebook just unveiled a major update for its Messenger for iOS. The Facebook Messenger version 2.0 makes it compatible with iOS6 and iPhone 5, and introduces a couple of new features.

The new version 2.0 of Facebook Messenger for iOS enables users to swipe left, to immediately see which friends are online and available for messaging. Friends can be made favorites to appear at the top of the friend list for quick access. Just like the web interface, you can see who in your thread has viewed your message and when she read it. I guess, some people will see this feature as an advantage while others will believe its an intrusion into their privacy.

The design of the chats has been changed to typical chat bubbles, making conversations look more like text message exchanges than email. Facebook Messenger also offers a list of emoticons that are compatible with Facebook Messenger for those who like reliving the good old instant messaging days.

Generally we like the simple and clean user interface of the new Facebook Messenger 2.0. Besides the app is pretty fast and works stable so far. However, this version moves the Facebook Messenger more into a good texting alternative and tries to position itself as a leading 1:1 instant messaging app (like Whatsapp, Kik Messenger and ChatOn), but makes it less good for group messaging and sharing (where we see dedicated apps like Grouptime in the lead).

You can download the new version for free from iTunes.

Messaging Apps Trends and Innovations

As announced in my last post, today I want to take a closer look at important trends and innovation among messaging apps for iPhone and Android. If you analyze the competitive landscape of instant messaging apps, you will see that most apps innovate and move in a similar direction. Many apps are simply copying the market leaders and then there is not at lot of innovation. However, there are some pretty interesting innovations differentiating at least some instant messaging apps from the mainstream. Anyway here are the current trends among messaging apps:

Group Messaging and Group Chats

Last year the popular group messaging trend started with apps like Beluga (acquired by Facebook and is now the Facebook Messenger) and GroupMe (acquired by Skype). By now most messaging apps offer at least group chats. Sometimes the group chats could be easier to set up, and often the existing functionality and user interface of an instant messaging app are simply not enough for good group messaging. I believe the group messaging trend is still young and we will see more innovation in that space. Grouptime for example is a relatively new group messaging app that behaves like a private social network, and combines instant messaging and group sharing. With an app like Grouptime you can already easily group chat and share with private groups.

Better Photo Sharing

Photo sharing with messaging apps is a very common and popular use case. Several apps now give users an overview of all the shared photos in a chat (e.g. Whatsapp, ChatON). To enable users to more easily share photos, messaging apps like Grouptime allow users to select and send multiple photos at once. This approach not only saves time, but more importantly shows the shared photos in a beautiful, nearly full-screen photo story view in the chat. Thus this is a great way to quickly share the photos from a party or event with friends and family, without the need to create a dedicated album on Facebook or a photo sharing app.

Enhanced Attachments

The attachments you can send and exchange with instant messaging apps on iPhone and Android are becoming more enhanced and comprehensive. So several messaging apps allow you to send new types of attachments like files, calendar dates, animations and locations from extensive third party databases (e.g. Foursquare or Google Maps). File sharing seems not very popular so far. Location sharing and calendar sharing of dates (with Grouptime or ChatON) however, are becoming interesting use cases. Some messaging apps (e.g. Moped) have started to integrate third party services like dropbox. The user interest in these kind of services remains to be seen.

Grouptime location sharing with an extensive venues database

Calling, Walkie-Talkie and VOIP Capabilities

Many messaging apps currently add calling, video chat and walkie-talkie capabilities. Users can thus simply call other users who are also using the app. Sometimes the connection is unstable, and often users require a WiFi-connection for a good quality transmittance…especially for video calls. Prominent examples for instant messaging apps with calling features are Viber, TuMe, TextMe and Kakao Talk, while Voxer is currently the most popular walkie-talkie app.

Differentiated Messaging Inbox Design

Most messaging apps simply have an inbox with rows for the different chats and always showing the last message. This is pretty much the standard design for the inbox. Some newer messaging apps are taking ideas from social networks and make the message inbox more visual. Grouptime for example has instant posts for real-time group messaging and sharing. So Grouptime will show you posts with photo and link previews in the inbox like a you are used to it from social networks. Another advantage of this approach is, that you can start new messaging threads for different topics. Another app, Touch, mixes shared photos and chats in the inbox. I find this approach a bit confusing, but maybe other users like it.

Simplicity

The better messaging apps for Android and iPhone try to get rid of unnecessary screens and tabs. Simplicity is key for ease of use, and many apps have just one core screen. All unimportant stuff should be hidden in settings or in tabular sidebars. Good examples for simplistic messaging apps following this trend are Kik Messenger, TuMe and Grouptime (especially for group messaging and sharing). Some examples for rather complicated user interfaces or unrequired tabs are PingMe, eBuddy XMS, AppMe and even Whatsapp.

Outlook

Generally I expect more messaging apps to innovate around the user interface in the next months. Also the attachments and group messaging will be further improved, and we will see more an more integrations into third party services. Besides it is quite likely that some messaging apps are going to target specific user segments and industries. The messaging market is so competitive, that differentiation and target user focus is the only way to success – for the user and the messaging app.

New Messaging Apps and Important Updates

In this post I want to give an overview of newly launched or updated messaging apps for Android and iPhone. The current market leaders among messaging apps innovate rather slowly (which might be related to their huge platform reach). While most competitors simply copy the messaging features and sometimes the complete UI of market leaders, the innovation in the instant messaging space only comes from some new or majorly overhauled apps. Even if texting, chatting and instant messaging are mainstream market applications nowadays, there is still room for differentiation, innovation and improvement, but the good examples are rare. Let’s look at some recently launched and updated messaging apps:

grouptime (www.grouptime.com)

grouptime – a private social networking app for great group messaging and sharing

grouptime is a good example how someone tries to innovate and create a differentiated offering among messaging apps. I guess, one unique thing about grouptime is, that this free messaging app works with instant posts. Thus you can post status updates, group messages, photos, locations and much more to individuals and groups you choose. Basically the goal of grouptime is to offer users a real-time, private social network to instantly and privately share with family and friends. The app comes with some cool features like sharing multiple photos at once (which is great to exchange pics with a group of friends), sending links with previews (like in social networks) and share locations from Foursquare’s venues database (with cafes, bars, restaurants, shops, etc.).

The focus of grouptime is clearly to offer a great group messaging and sharing app. It is less for 1-to-1 instant messaging, chatting and texting. However, even for classic 1-to-1 communication the messaging app can be very interesting, if users look for an application to start different threads for different topics (like an email).

Whatsapp (www.whatsapp.com)

Whatsapp – the market leader among messaging apps

Whatsapp is the market leader of messaging apps and available for all major mobile operating systems. Probably only SMS and email send more daily messages than Whatsapp. The last updates of Whatsapp have been rather incremental: Mainly group chats have been improved with more features and an increased size of maximum chat members (still I think for group messaging other apps like e.g. grouptime are far superior). One of the biggest news is, that users are now finally able to upload profile pics. Overall, the speed of innovation of the market leader  in messaging apps remains slow, and all recently added features were no surprises at all.

The question is, if Whatsapp is working on a bigger release. Most competitors have launched calling and video chat features to their messaging apps, and it would be a logical step for Whatsapp to enter that space, too. At the same Whatsapp’s security issues remain its weakness: No hashing of numbers, no text encryption, no SSL transmittance, etc. The user’s privacy should be better protected by a leading messaging app. However, these are no easy issues to solve and huge migration problems: Whatsapp has hundreds of million users and many different mobile operating systems to deal with. Before Whatsapp solves these issues, we might see a new player in the messaging space.

Text Me 2 (go-text.me)

Text Me 2 – a newly launched messaging app combining texting and calls

Text Me 2 is a recently relaunched messaging app that unifies texting and calling/video chats. The app is available for iPhone and Android. While you can send normal text messages (SMS) to any mobile phone number, you can as well chat for free with other users who also have the app. Calling and video chats are cheap, but not for free, and the app comes with ads. Most other features and ways to exchange digital content are pretty much the standard functionality among messaging apps.

The interesting thing about the app is its clean and simple UI. Something Whatsapp and other messaging apps could take inspiration from. Basically all irrelevant screens have been deleted or moved to the settings. In addition, it is easy to swipe between screens and directly access the most important functions.

Viber (www.viber.com)

Viber – instant messaging and calling

Viber is basically the Skype for mobile phones, and available for most mobile operating systems (iPhone, Android, Windows, etc.). Interestingly in the recent updates of the app, better texting and group messaging features were added. Still, the focus of the app remains the calling capability. So when it comes to exchanging digital content the app is pretty weak. The design of the UI has also been slightly updated and the tabs remind one more of Instagram now. However, that is about it.

ChatOn (www.chaton.com)

ChatON – Samsungs’s instant messaging service

With ChatOn Samsung launched a messaging app that tries to challenge Whatsapp. The updates for the app in the recent months regularly added new features. By now I hardly now a messaging app that allows to attach more content types than ChatOn. The app allows even to send animated messages/drawings and attach files. Besides it is the only messaging app in addition to grouptime that enables users to easily exchange calendar dates. For 1-to-1 instant messaging and chatting with friends, ChatOn is a good app. And I also find the UI of ChatOn more reduced and better than Whatsapp. So overall, ChatOn is on a pretty good way.

Tu Me (www.tumeapp.com)

Tu Me – a messaging app with calling capability and an interesting UI approach

Tu Me is Telefonica’s Whatsapp challenger. From a functionality and UI point the app levels pretty much the standard among messaging apps these days. However, there are two exceptions:

  1. The chat UI takes inspiration from Path. The user taps a single button, and then several options pop up for the user to choose from. While this looks nice at first, I question the usability of that approach, because the user needs more clicks to get to the desired action.
  2. The messaging app comes with free calling capability. A user can call other users, who are also using the app, for free.

I doubt that these two features are enough to make the app stand out in the crowded messaging apps space. Besides the app is yet a bit buggy (but this is quite normal for a new app). Also it will be interesting to see how Telefonica plans to monetize the app.

Summary

As we can see most messaging apps move into the same direction, and only some players (like e.g. grouptime) try to innovate and differentiate their apps. If the slow pace of innovation of the market leaders will be enough to keep the competition at  distance, remains to be seen.

To get a better understanding of the competitive landscape and trends, in one of the next posts I will take a closer look at important trends among leading messaging apps.