In general people seem to become more and more privacy aware. While a couple of years ago social media and its related public sharing were a major trend, nowadays a kind of reverse trend has emerged. On the one hand people seem less comfortable with sharing everything with their hundreds of followers and friends on social networks like Facebook and Twitter, but complicated privacy settings make more private sharing a nuisance. And on the other hand people seem more worried what happens with their content and data, and how it might be used by these networks without their consent. Thus in order to stay in control of their privacy, people increasingly turn to messaging apps which can make it quite easy to privately share. There are some good examples of how messaging apps can help people to protect their privacy, and also some issues to be aware of.

“Self-destructing” Content

I guess an extreme example of privacy protection with a messaging app is Snapchat, which is mainly used for photo sharing. The sender determines how long a photo is visible for the recipient (the maximum viewing time is 10 seconds), and afterwards the photo is not viewable anymore. The app is a big hit among teens, who use the app for sometimes doubtful use cases, which are also referred to “sexting”. Having said that, while sharing “self-destructing” images seems to do a job, for sharing everything else (text messages, locations, links, etc.) the app is useless. Besides the user interface is very basic, and people who look for beautiful design will be rather turned off. Facebook already cloned Snapchat with the app “Poke”. However, Facebook is probably not the right choice when it comes to privacy. We generally expect that “self-destructing” content will become a feature of messaging apps and social networks. So for those of you who don’t need this right away, simply wait a couple of months and your messaging app of choice will probably include such a feature.

Private Sharing and Group Messaging

Most messaging apps (e.g. Whatsapp, Line, WeChat, ChatOn, FB Messenger) have group chats by now, which more and more people also use for private sharing with groups. Well, group chats are pretty useful for coordinating, but for private sharing they are far from perfect. First, the chats with the bubble style are not clearly laid out and can be confusing, especially when it comes to sharing content like photos, links and locations. And second, setting up and inviting people to a group is still too complicated and not really adequate for personal sharing. Our preferred solution for private group sharing is an app called Grouptime, which is a private social network that combines group messaging and classical social network sharing. With its beautiful and simple to use interface, the app makes it actually really easy to personally share all kinds of content with the people you choose. Besides grouptime allows you to share multiple photos at once, and displays large images of contents like locations, links and photos. Due to a recent blog post it seems that privacy protection is very important to Grouptime. So if your looking for an app to privately share with family and close friends, and haven’t tried Grouptime, check it out.

No Advertising

This is more a side note, but an important one: Messaging apps that include advertisements, normally need to analyze and mine user data for better targeting of ads. So if your privacy is important to you, make sure to choose a messaging app with a business model that does not rely on advertising.

European Provider

We would choose an European messaging app (e.g. Grouptime, Moped, Threema, Yuilop, MySMS, etc.), simply because Europe has by far the best law enforcement and civil rights when it comes to privacy and data protection. Especially the US-based services were not always the best examples when it came to security and privacy protection in recent years….not to mention the lack of privacy laws in the US.

Encrypted Communication

While for many users encryption is not a must-have feature (who wants to spy on me anyway?), nowadays it is often a standard practice among messaging apps to encrypt the communication (e.g. via https) as well as a users data. If this is a must-have feature for private sharing for you, simply check with your messaging app of choice. The required information is normally available directly on a providers website.