In the last weeks several instant messaging providers launched major updates of their apps. Most apps simply seem to copy other messaging apps or improve the more common features. Some messaging services seem to focus more on certain use cases and try to follow new trends.

Grouptime

Grouptime launched a major update of their iPhone version last week. This app is a good example of a differentiated use case. So if your are looking for a group messaging app where you can privately share with family or best friends with one click, Grouptime will probably the right solution for you. While you can use the app for 1:1 instant messaging, it is obvious that Grouptime concentrates on group messaging and group sharing. The redesigned message inbox of the new version of the app reminds me of a private Facebook feed, and thus their idea of a real-time private social network becomes evident.

The update includes new features, redesigns, performance improvements, iOS6 readiness, and many bug fixes. My impression is, that Grouptime has developed a beautiful, stable and well performing app.

Group Messaging and Private Sharing with Grouptime

Kik Messenger

Kik introduced “Kik Cards” in their recent app updates. Kik Cards are optional features e.g. to share YouTube videos, find and share images and edit sketches. The advantage of this user interface design is that the app is kept simple. On the other hand some other messaging apps integrate these features simply as part of their attachments, so I am not sold on the idea of Kik Cards. It is probably their way to start monetizing third party services and applications being integrated into their service.

Kik Cards

Whatsapp

Especially in Europe Whatsapp has gotten a lot of bad press and negative feedback from customers, due to the lack of security of the service. For the last 12 months or so the leading instant messaging app has launched various updates to fix these security issues, but almost instantly security experts found new issues. No matter how important these security issues are for the average user of an instant messaging app. Still, it is kind ridiculous that the current market leader in the messaging space doesn’t manage to fix these things entirely.

Whatsapp optimized their iPhone app for iOS6 and included some minor bug fixes in the recent update. Their Android update focused on fixing security issues. Let’s see how many days it takes this time until someone finds a way to break into an account.

Others

Line, Kakao Talk and WeChat – the Whatsapp clones from Japan, South Korea and China repectively – all recently launched updates for their messaging apps. In addition to instant messaging, some of these apps offer VOIP calling, a social network feed like Facebook, integration of third party services and many more features. While all these messaging apps are very popular in Asia, the amount of features make them very cluttered and some users might find them confusing. Personally I am more a fan of messaging apps with a clean design, a clear use case and a simple user interface like Kik and Grouptime.